Source: http://www.eluniversal.com.co/cartagena/economica/ardila-luelle-traera-carros-de-la-marca-mg-desde-china-88133The automotive business of squirrel Lülle expands. From the 1 September, with the opening of a Los Autos showcase in the 19 th Avenue with street 104, the Colombian business group will begin the marketing of the brand of English origin MG cars.
As explained to LR Nicolas Ocampo, Manager of the cars, a brand that for years drove the Organization Ardila Lülle, six models of vehicles in the first phase of the project will be imported from China.
"MG, although it is of English origin, today belongs to the Chinese automotive group called Saic." "That is the reason why the vehicles that we sell come from the Asian territory," he noted.
Ocampo said that models (hatchback and sedan) cars that will be available in the Colombian market will be: MG3, MG350, MG5, MG550, MG6 and MG750. "Their prices cover from $40 million to $85 million approximately", added.
As noted by the spokesman, andto arrived in the Colombian territory several units brand MG and the goal is to achieve a sale between 60 or 70 carts in the months remaining to the end of the year. "The project of bringing the MG brand Colombia it started working on Ardila Lülle from a year ago." "All businesses of the group are making strong investments and the automotive category would not be the exception." He said.
Although there was no authorization to disclose investment destined for the opening of the car dealerships, Ocampo expressed as well as the showcase of 1,000 square metres that open in the capital of the country within a period of one month, it is planned that another point of sale to join the trading platform in Bogota and that, before closing 2012 or early 2013 commercial representation in Barranquilla, Bucaramanga, Medellín, and Cali. In a first phase, all dealers will be themselves.
"The idea is to have about five or six dealers of the MG brand operating early next year," Ocampo said.
Although the car brand had already been handled by Ardila Lülle, the Manager said that he returned to create, especially to represent the brand of English origin, which is present in other countries of Latin America, specifically in Chile, Peru, Brazil and soon will be in Uruguay.
MG arriving in Colombia
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Well! Uruguay is already up and running!Although the car brand had already been handled by Ardila Lülle, the Manager said that he returned to create, especially to represent the brand of English origin, which is present in other countries of Latin America, specifically in Chile, Peru, Brazil and soon will be in Uruguay.
Argentina is looking like a bit of a gap, though maybe politically selling a British brand there is an issue...
Dear autotranslate. In Spanish, "ardilla" with two "l"s is "squirrel" lol...(reviews original) Dear http://www.eluniversal.com.co , tell your reporter not to spell "ardila" as "ardilla"...
Carlos Arturo Ardila Lülle (born July 4, 1931) is a Colombian entrepreneur and the founder and head of the Organización Ardila Lülle, a major Colombian conglomerate which controls companies such as RCN TV, the Postobon* soft drink, and the Atlético Nacional soccer team. His net worth is estimated at over one billion U.S. dollars.
*So we have a second MG drink with KX in apple and grape flavours!
This is the site of the Lülle GM/Chevrolet dealer http://www.loscoches.com/
There already is a dealer called "MG Automóviles"(!) http://www.mgautomoviles.com.co/
- Number of posts: 3040
Registration date: 2009-02-02
- Post n°3
MG, Brilliance, Suzuki and Mahindra make their debut in Corferias
Bogota_Vehicles are not the only thing new in the 13th edition of the Salon of the car in Bogota. Some logos and images of manufacturers of trucks also are on the list of those who made their debut in Corferias.
A brief tour of the facilities of the exhibition centre of the capital of the country, highlighted four names of Asian companies, which this year entered the Colombian market. It's india Mahindra, property of the Ecuadorian group Eljuri; Brilliance china, which is represented by the Autocom importer; the Japanese Suzuki, who returned to Colombia at the hands of the Chilean Consortium Derco; and Morris Garage, a brand of English origin but whose vehicles are assembled in China and is responsible for market them locally Distribuidora Los Autos.
As explained by the Manager of this last importer LR, Nicolás Ocampo, this was the best time to venture into Colombia and this is demonstrated by the sales figures that are recorded. And is the spokesman pointed out that while the sales expectations in what remained of the year amounted to 60 or 70 units, with just two months of operation it sold as reaches the 54.
"We come with all the support of the Organization Ardila Lülle. We already have a showcase in Bogota and expect to open elsewhere in the capital, Medellín, Cali, Barranquilla and Bucaramanga from March 2013, said Ocampo.
MG product range includes six models of sedans that start at $40 million. For the fair, they brought the cross of the MG3 version, mark entry model, and a presentation of the MG6 of luxury finishes.
Ardila Lülle organization with more cars
From the 1 September this year and low company Distribuidora Los Autos, Ardila Lülle opened a car business, parallel to the cars, in order to bring to the country the brand from English Morris Garage or MG. Today, and after that the Chinese Saic Group acquired the European firm, vehicles are assembled in this Asian country, in the same factory where Volkswagen and GM, trucks occur according to MG managers. While he is in China where riding these vehicles, their design, technology and conception takes place in England.