The automotive business of squirrel Lülle expands. From the 1 September, with the opening of a Los Autos showcase in the 19 th Avenue with street 104, the Colombian business group will begin the marketing of the brand of English origin MG cars.
As explained to LR Nicolas Ocampo, Manager of the cars, a brand that for years drove the Organization Ardila Lülle, six models of vehicles in the first phase of the project will be imported from China.
"MG, although it is of English origin, today belongs to the Chinese automotive group called Saic." "That is the reason why the vehicles that we sell come from the Asian territory," he noted.
Ocampo said that models (hatchback and sedan) cars that will be available in the Colombian market will be: MG3, MG350, MG5, MG550, MG6 and MG750. "Their prices cover from $40 million to $85 million approximately", added.
As noted by the spokesman, andto arrived in the Colombian territory several units brand MG and the goal is to achieve a sale between 60 or 70 carts in the months remaining to the end of the year. "The project of bringing the MG brand Colombia it started working on Ardila Lülle from a year ago." "All businesses of the group are making strong investments and the automotive category would not be the exception." He said.
Although there was no authorization to disclose investment destined for the opening of the car dealerships, Ocampo expressed as well as the showcase of 1,000 square metres that open in the capital of the country within a period of one month, it is planned that another point of sale to join the trading platform in Bogota and that, before closing 2012 or early 2013 commercial representation in Barranquilla, Bucaramanga, Medellín, and Cali. In a first phase, all dealers will be themselves.
"The idea is to have about five or six dealers of the MG brand operating early next year," Ocampo said.
Although the car brand had already been handled by Ardila Lülle, the Manager said that he returned to create, especially to represent the brand of English origin, which is present in other countries of Latin America, specifically in Chile, Peru, Brazil and soon will be in Uruguay.