Product plagiarism? SAIC & Dongfeng to fight the "War Of Words"
"In addition to the SAIC, none of the domestic any business introduced to the way of technology transfer LDV technology." A title of "Shanghai Commercial Vehicles Co., Ltd. Media Statement e-mail yesterday sent to many of the media-mail, in addition, also attached "LDV, a light vehicle intellectual property transfer contracts".
An industry source said Shanghai Automotive Commercial Vehicle Co., Ltd., although there is no explicit reference to competitors name, but obviously referring to the object 19 listed Dongfeng the Yufeng this product.
Yesterday, the "First Financial Daily reporter, please call the Dongfeng Motor Co., Ltd. (Dongfeng shares") and Dongfeng Xiangyang relevant person in charge of Wagon Co., Ltd., Dongfeng has said that (SAIC) to worry, Dongfeng Yu If the wind to follow the the LDV platform, can not make to the long-wheelbase car.
For a time, both sides argued. The background of the two sides fought a war of words, the domestic commercial vehicle market have fallen sharply for several months, the enterprises of both sides in which the light passenger car market is precisely the only in the commercial vehicle market segments with growth potential.
"Li Kui" catch "Li Gui?
Have been sold in the market for nearly 10 months, SAIC Chase V80 products, light passenger vehicle market only products of the front engine front drive, also a wholly-owned SAIC acquired LDV, LDV light vehicle technology research and development and production of main products.
May 29 the Dongfeng Norikaze A08 Europe Department of light passenger held in Beijing in professional media test ride test drive at the meeting, the company doing product presentation, frequently mentioned in the introduction of the British LDV technology, "and that" eight service commitment "with the Shanghai Commercial Vehicles Limited (referred to as" SAIC Commercial Vehicle ") to promote Chase V80 8 pledge" the similarity is high, the SAIC commercial vehicles and some unhappy.
In branding, Dongfeng Yufeng use and financial innovation, the benchmark above, while SAIC Chase compared with international benchmarks. Both quite diametrically opposed to the taste.
Dongfeng Yufeng 19 was formally listed, but the two competing products has been very strong smell of gunpowder. SAIC Commercial Vehicle Company brand and marketing management, stakeholders feel helpless an interview, "(DF) and not just copy the product, from advertising to after-sales service commitment, to the press release, almost all of plagiarism."
SAIC commercial vehicle side believes that the most inappropriate place is the east wind should not call their own products, "the introduction of the British LDV technology," We are the only enterprises are eligible to use the technology and trademarks of the LDV SAIC Commercial Vehicle Company Brand and markets, managing director Yang Honghai told this reporter.
To this end, SAIC Commercial Vehicle Company yesterday officially to the outside world, a statement, said in a statement: "British LDV Company bankruptcy ...... a wholly owned subsidiary of SAIC and Shanghai Huizhong Automotive Manufacturing Co., Ltd. from the United Kingdom ECOCONCEPT LIMITED exclusive to acquisition of all intellectual property rights and interests of the LDV light vehicle technology and trademarks. "
SAIC commercial vehicles look the Dongfeng Norikaze just listed the Dongfeng the Xiangyang Wagon Co., Ltd. in the the LDV original car reverse development of products. Similar a few years before the domestic independent brand car business generally used in product development - from abroad to buy back the prototype car, after the dismantling of reverse development.
Regardless of Geely, Chery, BYD and Great Wall have been because of the reverse development has attracted many multinational car firms international lawsuit.
SAIC MAXUS Chase SAIC, by the international financial crisis in 2008, the British Commercial Vehicle Company - LDV, the company is in financial crisis and discontinued on October 12, 2009 acquisition of the company's tangible assets (factories equipment) and intangible (technology, brand, etc.), and is the exclusive owner. Nearly 30 billion investment SAIC has an internationally competitive light commercial vehicle product platform.
The behavior of the Dongfeng Norikaze "sugar daddy" Obviously SAIC very uncomfortable. "China as an independent brand is very hard outside foreign-funded enterprises Crimping, crammed There are a bunch of brothers, we do not want to work together to market than done, but runs on each other." SAIC commercial vehicle stakeholders exclaimed.
Why imitation sales bad product?
Dongfeng has firmly denied SAIC commercial vehicles questioned.
Yesterday, Dongfeng shares an insider interview with this reporter, said that as the product of a segment of the market, Dongfeng certainly should study the LDV technology, but also a lot of analysis of the products of other brands in Europe, in the early stage of the product promotions may have mentioned (LDV "), 19 Yufeng listed, there will be the official promotional materials to introduce this product, there is no mention LDV,.
SAIC Chase too petty, and our side never think, frankly, Chase is now the market is not very good. "Said Dongfeng the Yufeng car sales company marketing to an interview.
Not have the same parts of the assembly with SAIC, Dongfeng engine used in Nissan, the engine is changed, the appearance, size, volume is not the same, the spatial layout is not the same, the mount point of the car body is not the same no similarity only gearbox, SAIC used five block, I was six block. "these people said.
As for the the SAIC angry "benchmark." Words, Dongfeng Norikaze claimed its own intended to refer to the "light passenger basis, LDV, technology base rather than SAIC.
"We believe that LDV is a failed model, SAIC commercial vehicles should find a way together with Dongfeng bigger front precursor market, from the Transit, Iveco market to grab a bigger market." These people frankly.
Dongfeng to build light commercial vehicle segment, also put a lot of manpower and resources, three years ago, the project started, with a total investment of more than 20 billion.
Light passenger car market is the only domestic commercial vehicle market to stabilize the area, as opposed to heavy trucks, buses, fell more than 30 percent of the market segments, light passenger remained remarkably stable, national light passenger car market last year, overall sales in about 100 000 Industry insiders estimate that this year the market will be flat with last year, but next year there will be more than 10% increase, a more optimistic view that the light passenger car market next year will remain at more than 20 percent of the market increase.
In the light passenger car market, competition is not very intense, Transit, Iveco ranked first camp, the market share of around 60 percent, while SAIC Chase, the Dongfeng Norikaze is representative of the European wide-body light off, and JAC is the recruits in this area.
In fact, many companies are also eyeing a piece of "blue ocean". Incomplete statistics, from 2012 to 2013, the Yellow Bus, Weifang and other vehicle and parts enterprises in the European light-off project will be put into production. By then, the Transit, Iveco strong monopoly of the market will move toward full competition.
Which is the SAIC commercial vehicles with Dongfeng Yufeng a war of words important reason.
Faced with the lack of core technology, the domestic independent brand car business in the shaping of the future competitiveness of enterprises, have become extremely cautious.