To the Global automotive market: KIV Motors Algeria introduces MG



Eurl KIV (Khodja Importing Vehicles), distributor of manufacturer Foton Motor, has to market the famous British brand MG - Morris Garages - formerly known as MG Rover before its bankruptcy in April 2005 and bought by the Chinese Nanjing Automobile Company (NAC) in July of that year which will sell in 2007 the Chinese group Shanghai Automotive Industry Corporation (SAIC), after the merger of the two groups.

The famous British brand, which then is reborn from its ashes, is now available in our market in recent days, visible in a beautiful showroom in Ben Aknoun on the road to El-Biar (Alger) - opposite the Embassy Canada - with a great facade, but also a large poster above who proudly displays the MG brand with the British emblem.



Inside the showroom, there are four models of the MG brand, ranging from the MG3, a compact, the MG7, a road with a V6 under the hood. KIV Motors, which contains its head office in Annaba, led by Ahcène Khodja, the sole shareholder in the capital of the company, aims to effectively represent MG among major brands.

From a design that is reminiscent of the old Rover, MG, owned by Chinese, not only has kept the spirit of the brand, but also the production site based in Longbridge in Britain - the historic Rover - the relaunch of Europe and of course a site in China for assembly of vehicles intended for the local market.

Thus, for the Algerian market, it was announced that some models come from the British historical site while others arrive right of China in a factory that designs and assembles the vehicles according to European standards.

Moreover, the mechanical maintenance workshop and after-sales spare parts store will open soon in Dar El-Beida.

Models proposed by MG Motors KIV:

MG3 103-hp 1.4 ess BV Manual (Compact):

Comfort: AD 830 000 license, DA 1160000 VAT, taxes included VN

Deluxe: License 900 000 DA, DA 1260000, VN tax included

Ess of MG550 1.8 133 hp manual gearbox, a three-box sedan:

Comfort: 1210000 License DA, DA 1670000 VAT, taxes included VN

Deluxe: 1270000 DA license, DA 1770000 vat tax included Vn

MG550 1.8T 160 hp BV Auto Tiptonic

G. Deluxe: 1508000 DA license, DA 2170000 VAT tax included VN

MG6 1.8 of 133 hp BVM Road:

Standard: DA 1370000 license 1870000 DA Taxes, taxes included VN

MG6 1.8T 160 hp 5 doors BVM:

Deluxe: 1500000 DA license, 2,030,000 DA VN tax included

Ess of MG6 1.8 133 hp 5 doors Tiptonic BVA:

Comfort: 1440000 License DA, DA 1970000 vat tax included VN

G. Deluxe: 1670000 DA license, 2,270,000 DA VN vat tax included

MG750 1.8T 160 hp BV Auto (road):

750S: 1860000 License DA, DA 2490000 vat tax included

MG750 2.5 V6 185 hp BV Auto (road):

750E: 1940000 License DA, DA 2890000 vat tax included VN

richardk wrote:Definitely looks like a ROVER badge to the right of the union jack on the 'billboard'

patpending wrote:Chinese MG550, Chinese(?) MG6 and MG3?

patpending wrote:Algeria?

Windy wrote:
If you are ever crossing the Sahara Desert in your MG and you need a dealer, you know where to stop off!

Looking at it another way, it is one step closer to Europe, there is now just a short streatch of sea before they arrive

Windy wrote: I wonder if they actually sell MG3s with flags on, or are they just the demonstrators?

MartinZT wrote:Very similar styling to the UAE dealers, but the MG6 and MG3 may not be sold in the UAE, although an ex-pat Brit was keen to purchase the MG6 they had for evaluation.

The MG badged Roewe models are very nice but not true to the MG theme, more akin to the older Rover idea, and as for the MG badges, argh! Could they not have done a better job of fitting MG badges to these Roewe models than what I saw? I really think the MG350/550/750 will do well in these markets as they compete much better with the average choice of Far Eastern selection in terms of quality and fit/finish. Not sure about Algeria, but certainly in the Middle East Toyota outsell most other makes, and the standard of the MG models in beige finsih with walnut is better, and looks better, too.

MG3 is new, so unknown in the market, we will fight against fiesta, Polo, 207, yaris hatch,.....etc